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Digital Marketing

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Course Content

Introduction to Digital Marketing
Defining digital marketing, how is it different from traditional marketing and why is it relevant now.

Search Engine Optimisation (SEO)
Techniques used to optimize any article, website, or blog for traffic & revenue generation.

Social Media Marketing
Using different social media platforms (Facebook/Instagram/Twitter) to connect with the audience & convert them to a call of action (purchase or form filling).

Search Engine Marketing
Techniques used to increase the visibility of your webpage on Google search results (SERP); Search engine marketing mostly revolves around paid search advertising (text-based ads that are visible on top of every search result).

Web Analytics
Analyzing the behaviour of visitors to a website through reports based on traffic sources, referring sites, page views, and conversion rates of that website.

E-Commerce Management
Maintenance of an online product-listing website through product keyword research, product pricing, positive reviews, and customer retention.

Planning and Creating a Website
How to create a website on WordPress and later use website analytics to track the behaviour of visitors to a website.

Email Marketing
How to create and send product-based emails in bulk, and ensure that all of the emails have a good open rate and conversion rate.

Content Strategy
How to create content that matches the user intent and also your business goals.

Affiliate Marketing
Generation of traffic via a third party (company/website). The third party is paid a commission fee to drive traffic to your website.

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